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Ever Considered What Makes Your Pilates Teacher Business Unique? If Not, You Probably Won’t Be In Business For Very Long Because There’s Just Too Much Competition These Days


These days it’s crucial to give your prospects a compelling reason to join your class.  The reason is simple.  Your prospects have a huge amount of choice when it comes to what type of exercise they want to pursue.

Your Prospect’s Choices

  • Another pilates class
  • Zumba class
  • Yoga class
  • Tai Chi class
  • Local swimming pool
  • Local gym
  • Yoga DVD
  • Pilates DVD

I could go on, but you get the point.

Below is a brainstorming session I did for coming up with a “unique selling proposition” (USP) for a pilates business.


Top 10 Pilates Business USP Ideas


USP 1 
52 Week MailChimp Home Practice Tips Series


I promise that this USP will immediately set you apart from your competitors!

Set up a “52 Week Home Pilates Practice Tips” series on MailChimp. It may sound difficult, but I’ve made it super simple for you.

Log into your free MailChimp account and set up a campaign so that 1 email goes out every week for 52 weeks.

If you’re a member of this site, one of the member bonuses is the “5 Minute Pilates Challenge Card Game”. It has 100’s of downloadable Pilates exercise cards. Why is that so wonderful. Well, you can use them as “free gifts” within the Mailchimp campaign. Everyone loves a free gift. And you’re going to give all your students one free gift a week for 52 weeks! They’re gonna love you.

If you’ve never set up a MailChimp campaign before, simply Google something like “how to set up a MailChimp campaign“. And within 5 minutes you’ll know exactly what to do. It’s very easy.

OK. Let’s get started.

I’ve done the first email (1 of 52) for you…

Email 1 of 52

Name Your Email
Week 1 of the 5 minute Pilates exercise challenge

Email Subject
Hi *|FNAME|*, this week’s 5 minute Pilates exercise challenge is

Email Content
Hi *|FNAME|*, This week’s 5 minute Pilates exercise challenge is…

Download the attached “Pilates Exercise Card” (JPG image), print and practice it for 5 minutes a day. If you practice for 5 minutes that counts towards your daily Pilates practice.

Warm regards
[Your Name]

That’s it.

The email only needs two sentences! I highly recommend you keep your emails really short. Most people are busy and don’t want to read long emails.


USP 2
Give each new student a VIP Card


USP 3
Regularly give students a Pilates class handout


Regularly give students Pilates class handouts. You can quickly and easily create Pilates lesson plans (to give as handouts) using the Drag & Drop Pilates Lesson Planner. 


USP 4
Give students a personalised folder


This works wonders. It’s one of the quickest and easiest ways to make your students feel part of a club…and to feel like a VIP.  Give each student a personal folder. An eye-catching, A4 cover template is available within the Pilates Lesson Plan Kit


USP 5
Write A Blog Post Series


Write a blog post covering each 6 week pilates course you teach. This helps set you up as an expert in the eyes of your students.


USP 6
Email Blog Posts To Students


If you took action on “USP 5”, email that blog post to your students a few days before the course starts.


USP 7
Email Blog Posts To Past Students


A great way of getting students who used to come to your classes, to restart is to email them your latest blog posts. Make sure all your past students are in your MailChimp.


USP 8
Compile a Pilates eBook


Compile a Pilates eBook (PDF) from your blog posts, and give it as a free gift to all your new students. Your eBook will instantly shows your new students that you are a bad ass Pilates teacher.


USP 9
Pilates YouTube Videos


Regularly record videos of your Pilates classes (or videos of you on your mat at home) and upload them to YouTube.


USP 10
Give personalised handouts to students


Your students will love you for this! And it’s so, so simple.

Give each student personalised handouts when needed.

For example, if a student chats with you before class about her lower back pain, use the Drag & Drop Pilates Planner to create a “Pilates For Lower Backs” lesson plan (or see if someone has already created one in the “Shared Lesson Plans” section). Whenever you do this, you can almost guarantee that the student will instantly become a “loyal student (someone who comes to your classes for years and years and years).

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George Watts

Yoga & Pilates Teacher
This post was lovingly brought to you by pilates/yoga teacher, George Watts. If you have a couple of minutes spare, take a little peek at my Pilates Instructor Lesson Plan Kit.
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