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I hope you enjoy this free pilates marketing tactic.
If you like it, you’re gonna love the Pilates Marketing Kit 

You’re About To Discover How To Find A FREE VENUE For Your PILATES CLASSES…And Get 15 Paying Students With Zero Effort…Not Bad For 5 Easy Peasy Steps. Ready? Lets Go.

I recommend thinking outside the box when selecting a venue for your Pilates class. Most Pilates teachers will call up Village halls, church halls, dance centres. That’s ok. But it’s not the smartest way to go about finding a venue.

Below is a quick case study on how to approach a rugby club (or any sporting clubs) to get a free venue and 15 students without doing a single bit of Pilates Marketing.

Step 1

Google to find all the sporting clubs in your area (e.g. golf clubs, or football clubs, rugby clubs, athletic clubs, etc).

Step 2
Name & Email

Find the appropriate name and email address.

Step 3
Send An Email

Email letting them know the benefits of a Pilates program for their players (see email template below).


“Hi Frank (Rugby Club Manager),

I’m a local Pilates teacher based in XYZ. Most rugby teams have some kind of Pilates Program including the England, Wales, Scotland and Ireland national rugby teams. If you haven’t already got a Pilates Program for your rugby players, and would like to find out how to start one, please call me on [TEL NUMBER] or email me at [EMAIL ADDRESS].

In case you’re interested, I’ve listed the seven main benefits of pilates for rugby players.

Benefit 1: Mobility

Pilates increases a rugby player’s mobility by increasing range of motion and lengthening muscle tissue.

Benefit 2: Core Strength

Pilates builds a rugby player’s core strength.

Benefit 3: Body Awareness

By developing a greater awareness of what the body is doing, a rugby player is able to make technical changes with greater ease.

Benefit 4: Ease Of Movement

Pilates breathing will allow a rugby player to perform with effort whilst at the same time moving with ease. Learning to breathe  in coordination with movement allows a rugby player to perform in a relaxed, peak performance state.

Benefit 5: Recovery

Tightness is a common issue with rugby players. This tightness restricts mobility. Pilates will ease the tightness, aches and pains after a game.

Benefit 6: Injury Prevention

By developing mobility, strength and body awareness through regularPilates sessions, rugby players can help to significantly reduce their risk injury.

Benefit 7: Mental Game

Wth an increasing emphasis on the mental aspect of rugby, the ability of players to learn to control their emotions before a game is a huge bonus of regular Pilates sessions.


Step 4
Phone Script

When you get a call, say something like (see below for a script you can use).


“Hi Frank, thanks for calling. If you have enough players interested, we can do the Pilates sessions at your rugby club. If there are only one or two interested, they can either have one to one sessions with me, or join one of my local Pilates classes. All your players will get a personalised Pilates folder. The folder will contain Pilates routines designed specifically for rugby players, which they will be able to use for their Home Pilates Practice. I will be available by email and phone for support. For example if someone has a specific injury, I will put together a bespoke Pilates routine in a visual, easy-to-follow lesson plan. Plus, I will be available to give the player a one to one Pilates  session (covering the routine in the handout).”

* You’ll be able to create visual, easy-to-follow Pilates lesson plans using the Drag & Drop Pilates Lesson Planner.


Step 5
Repeat Steps 1-4

Repeat steps 1 to 4 for other sporting clubs in your area (e.g. golf clubs, football clubs, athletic clubs, etc).

Step 6
Join Us Today

OK. This isn’t a step. I was just seeing if you were paying attention. But, if you do want to SAVE a ton of time and effort with your Pilates Marketing and Pilates Lesson Planning, then join us today.

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George Watts

Pilates Teacher
This post was lovingly brought to you by George. If you have a couple of minutes spare, you might like my Online Pilates Lesson Planner