Yes. Contact George (creator of the decks) to arrange a day/time for a chat (e.g. via Zoom or phone). 

Yes! We offer bundle discounts if you purchase multiple decks. See our Bundle Pricing section for details or contact George for custom packages.

Standard License: You receive a digital deck (in PDF, JPG & PNG formats) to use in your studio, but no branding or modifications are allowed. You can give them away to clients or sell them directly to clients, as long as it’s in-person and not online.

Branded License: George will customise with your studio’s logo, colours, and website. You can give them away to clients or sell them directly to clients, as long as it’s in-person and not online.

No. George will customise with your studio’s logo, colours, and website. 

Yes! Both the Standard and Branded Licenses allow printing for use in your studio. The Branded License also lets you customise the design before printing.

Yes, but only to your clients at your studio. You don’t have resell rights, so you can’t sell the decks in your online store. 

No, the standard and branded licenses do not grant resell rights for online or mass distribution. However, licensed studios can sell customised decks to their in-person clients as part of memberships, workshops, or private training. Reselling online (e.g., websites, Etsy, Amazon) is strictly prohibited. 

Each license is valid for one year from the date of purchase. You will need to renew your license annually to continue using the decks.  

Yes, but only in-person. Studios with a Branded License can sell printed or digital copies to their own clients as part of classes, memberships, or training programs. Selling online is not allowed.

The licensee must be the person or business that will be managing and using the deck. The licensee is the only one allowed to edit, brand, and distribute the customised deck under the licensing agreement.

If a studio purchases the license, only the studio can brand and use the deck—it cannot be transferred to an individual instructor. Similarly, if an instructor purchases the license, the studio cannot claim ownership over the branded deck.

Licenses are non-transferable, so you would need to purchase a new license under the new owner’s name. If you’re unsure who should be the licensee, it’s best to decide before purchasing to avoid complications.

If your license expires and you don’t renew, you must stop using the deck(s) in your classes, stop distributing them, and stop selling them. However, you can renew at any time to regain access, and you can use the decks for your own personal use. 

You can cancel anytime, but licenses are non-refundable. If you cancel, you will retain access until your current license period ends.

You’ve just landed on what might be the most important page for your Pilates studio’s long-term success (and sanity).

Let’s face it—running a Pilates studio or teaching full-time isn’t just about crafting the perfect Pilates class. It’s also about keeping those lovely clients walking back through your door week after week. But, as you probably know all too well, students drop off. Life gets in the way. The novelty wears off. And before you know it, you’re back hustling to fill empty mats.

That’s where this playbook comes in.

I’ve spent months gathered together 52 simple, practical, zero-fluff tactics that studios and instructors can use to boost student retention by 968% and client satisfaction by 320% (yes, I did the maths—and yes, the numbers are a bit ridiculous, but they’re real).

No complicated systems.

No over-the-top marketing jargon.

Just actionable ideas you can start using today.

Some tactics are classic, some are quirky, some involve clever use of my Pilates Card Decks (naturally), but all are designed with one goal: keeping your clients coming back, smiling, and raving about your studio.

So, grab a cup of tea, get comfy, and let’s dive in.

Your studio’s retention revolution starts now.

What’s the Play?

Each week, give students one printed card from your Pilates deck as a class handout. Hand it to them at the start of class so they can reference it during the session—then take it home as part of their personalised folder.

Why It Works:

✔️ Pre-class anticipation: Having a tangible exercise card in front of them makes them more engaged from the start.

✔️ Home practice encouragement: Students are way more likely to practice at home if they have a structured reference.

✔️ A growing collection = a growing commitment! The more cards they collect, the less likely they are to quit.

Your Move:

⬜ Print off enough copies of one deck card for the whole class.

⬜ Hand it to students at the beginning of class and mention: “This is today’s key movement—by the end of class, you’ll have mastered it!”

⬜ Encourage students to store it in their folder as part of their Pilates journey.

⬜ Every few weeks, check in: “Which exercises have been your favourite so far?” (Reinforces the habit of using their decks.)

What’s the Play?

Choose one card from your Pilates deck and display it somewhere visible in the studio—on a noticeboard, the reception desk, or even inside the studio.

Bonus: Give a small reward (like an extra card) to students who incorporate it into their home practice.

Why It Works:

✔️ Creates curiosity—students will check the board every week to see what’s featured.

✔️ Encourages self-practice—having a structured movement focus outside of class builds commitment.

✔️ Strengthens retention—subtly reinforces the idea that this studio helps you progress over time.

Your Move:

⬜ Pick one card per week and place it somewhere noticeable in the studio.

⬜ Add a simple sign: “This Week’s Featured Move—Try It At Home!”

⬜ Tell students: “If you practice this move at home and show me in the next class, you’ll get a bonus card!”

⬜ Track participation—if certain students love the challenge, consider giving them a full deck. 

What’s the Play?

When a client brings a friend to a class, reward them both with a mini Pilates deck (a set of 5–10 key exercises). New clients get a useful resource, and existing clients get an extra reason to invite more people.

Why It Works:

✔️ Referrals skyrocket—students love incentives, especially something useful and exclusive.

✔️ Builds social connections—people are more likely to stick to a routine when they have an accountability buddy.

✔️ Mini decks = retention hook—Newcomers now have a physical reminder of your studio!

Your Move:

⬜ Create mini-decks (print 5-10 key cards as a “Guest Pack”).

⬜ Advertise it: “Bring a friend, and you both get a mini Pilates deck!”

⬜ Personally hand the deck to new clients, saying: “Welcome! This set will help you get started. Looking forward to seeing you next time!“

⬜ Track which clients are bringing the most referrals—they might deserve an extra reward!

What’s the Play?

Print and laminate the cards from your Pilates deck as quick-reference guides for instructors. This keeps teaching consistent across all classes, whether it’s a new instructor or a long-time team member.

Why It Works:

✔️ Standardizes instruction—clients get a seamless experience no matter who’s teaching.

✔️ Saves instructors time—less stress remembering sequences, more focus on engaging with students.

✔️ Boosts professionalism—makes your studio feel organized and polished to clients.

Your Move:

⬜ Select core exercises and print them as a laminated reference set for instructors.

⬜ Store them in a designated instructor area (near the studio entrance, inside a folder, etc.).

⬜ Brief instructors: “Feel free to glance at these before class if you need quick refreshers (or give them a laminated set they can take home)!”

⬜ Check in with your team: “Are there any other Pilates card decks that you’d like?”

What’s the Play?

Place a few exercise cards from your deck in a designated “warm-up zone” before class starts. Clients who arrive early can pick a card and perform the exercise while they wait—no more awkward small talk or aimless stretching.

Why It Works:

✔️ Eliminates “waiting around” syndrome—students start moving as soon as they arrive.

✔️ Warms up key muscles before class begins, reducing injury risk.

✔️ Reinforces familiarity with the deck, making them more likely to want their own.

✔️ Creates a “this studio is well-organised” vibe, which boosts client confidence.

Your Move:

⬜ Set up a pre-class warm-up station with a small sign: “Pick a Card, Get Moving!” 

⬜ Rotate the selection of cards weekly to keep it fresh.

⬜ Give new students a quick nudge: “If you’re early, grab a card and give it a go!”

⬜ Occasionally feature a “Warm-Up Card of the Month” to build engagement.

What’s the Play?

At random intervals, gift a bonus exercise card to a student who’s been consistently showing up, making progress, or simply bringing great energy to class. No explanation needed—just a simple “This one’s for you!”

Why It Works:

✔️ Unexpected rewards create a sense of excitement & exclusivity.

✔️ Encourages consistency, as students wonder if they’ll be next.

✔️ Gives you an easy way to acknowledge effort without disrupting class.

Your Move:

⬜ Print a few extra cards and keep them on hand.

⬜ Once or twice a month, hand a card to a deserving client and say:
“This one’s just for you—keep up the great work!”

⬜ Watch their motivation spike (and their classmates wonder how to earn one too).

What’s the Play?

Instructors keep a small selection of Pilates deck cards nearby during class. When a student is struggling with an exercise, the instructor hands them a relevant card for easy visual reference.

Why It Works:

✔️ Provides instant, stress-free modifications for struggling clients.

✔️ Minimises verbal overwhelm, as some clients learn better with visuals.

✔️ Encourages students to see the deck as a tool they can use outside class too.

Your Move:

⬜ Pick 5-10 cards and keep them easily accessible during class.

⬜ When a client struggles, say:
“Try this variation—it’s right here on the card if you need a reminder.”

⬜ Observe how students respond—some may love the deck so much, they’ll want their own!

What’s the Play?

Designate a small section of your studio wall to celebrate student progress. When a client masters a new exercise from the deck, they add their name next to it on the wall.

Why It Works:

✔️ Creates social proof—new clients see others progressing and feel motivated.

✔️ Turns progress into a visual achievement, increasing long-term commitment.

✔️ Encourages clients to aim for the next milestone, making retention effortless.

Your Move:

⬜ Set up a “Wall of Wins” board with exercise names & space for client names.

⬜ When a client masters an exercise, invite them to sign the board.

⬜ Make it a casual, fun moment—no pressure, just encouragement!

⬜ Occasionally snap a pic of the board and share it in client newsletters (without full names, of course!).

What’s the Play?

At the end of class, challenge students to complete one extra exercise from the deck in just 3 minutes. If they do, they earn a “challenge card” for their personalised folder.

Why It Works:

✔️ Encourages students to push themselves in a fun, low-pressure way.

✔️ Builds excitement & engagement at the very end of class.

✔️ Gives them an extra reason to collect & treasure their deck cards.

Your Move:

⬜ Announce the 3-minute challenge at the end of class.

⬜ Hold up a random card from the deck and say: “Complete this now, and you get to keep it!”

⬜ Watch as students happily take on the challenge, knowing they’re earning something special.

⬜ Rotate different exercises each week to keep it fresh.

What’s the Play?

Before class starts, let students randomly pick a card from the deck. At the end of class, they try the exercise as a bonus move—either as a challenge or a cool-down.

Why It Works:

✔️ Gamifies the class experience—clients feel more involved.

✔️ Adds variety—keeps sessions fresh and unexpected.

✔️ Gives clients exposure to more deck exercises, increasing their curiosity.

Your Move:

⬜ Set a small basket with deck cards near the studio entrance.

⬜ As students arrive, say: “Fancy a challenge? Pick a card—you’ll do this move at the end of class!”

⬜ Watch as students get excited and look forward to their surprise exercise.

⬜ Encourage those who enjoy the exercise to take the card home for practice.

What’s the Play?

Give clients a card from the card deck where they collect a stamp (or sticker) every time they complete a card-based challenge in class. After a set number of stamps, they earn a prize—like a free pilates class. 

Why It Works:

✔️ Encourages class consistency—people love completing a challenge.

✔️ Makes retention feel like a fun achievement, not just another class.

Your Move:

⬜ Create a simple Pilates Passport Loyalty Card on canva.com (or laminate a card from a deck) and hand one to each client.

⬜ Set a rule: “Earn one stamp each time you complete an extra deck challenge in class.”

⬜ When they hit a milestone (e.g., 10 stamps), give them a free class.

⬜ Celebrate when clients fill their passport—post their name on a board, or give them a small extra perk.

What’s the Play?

Designate one card as a special  “Golden Card”.  Once a month, hide it in the deck—the first student to pick it wins a prize (e.g. free class, free deck).

Why It Works:

✔️ Creates excitement & a “treasure hunt” effect.

✔️ Encourages attendance—clients don’t want to miss their chance!

✔️ Adds an element of playfulness, making classes more memorable.

Your Move:

⬜ Print a card—and designate is as the “Golden Card” (you could sign your initials in gold (using a gold gel pen). 

⬜ Shuffle it into the deck at the start of class.

⬜ Announce: “One of you will find today’s Golden Card—if it’s you, you win a prize!”

⬜ When a student finds it, make a fun moment of it, then reward them.

⬜ Keep the prize varied so students stay engaged (sometimes a free class, a deck card, a £5 studio voucher, a private 15-minute technique tune-up, a guest pass for a friend, a discount on their next class pack, etc). 

What’s the Play?

Let students draft their own sequence using deck cards—then teach it back to the class (with your guidance). This builds confidence, engagement, and retention—plus, it gets students actively involved in their learning.

Why It Works:

✔️ Encourages deeper learning—they don’t just follow movements, they understand them.

✔️ Fosters a fun, interactive environment (engaged clients = retained clients).

✔️ Gives students ownership over their practice, making them more committed.

Your Move:

⬜ Once a month, let students choose 3-5 cards from the deck.

⬜ Have them arrange the exercises in a sequence.

⬜ Guide them through a mini “student-led” session using their choices.

⬜ Rotate different students each time—so everyone gets a chance.

⬜ Offer a special “To Instructor” card for anyone who steps up!

What’s the Play?

Once a month, offer a surprise discount on one of your decks—but only for those in class that day. Announce it casually at the end: “For anyone here today, the deck is available at [discounted price] until midnight!”

Why It Works:

✔️ Creates a sense of exclusivity—only those who showed up get the deal.

✔️ Encourages immediate action—a time-limited offer increases urgency.

✔️ Turns clients into customers—people love a “secret” offer just for them.

Your Move:

⬜ Choose one day per month for your “Secret Deck Deal.”

⬜ Announce at the end of class:
“For today only, the deck is available for [discounted price]—but only until midnight!”

⬜ Give clients a simple way to purchase (QR code, direct link, or cash at the desk).

⬜ Keep the deal secret—no online ads, just word-of-mouth for those in class.

⬜ Track which clients take the offer—they might be keen on future purchases too!

What’s the Play?

Let clients vote on a class playlist by picking a track from a special “Music Edition” deck (a few selected song cards). The chosen track gets played during class, creating a fun, interactive experience.

Why It Works:

✔️ Gives clients a sense of control & ownership, increasing engagement.

✔️ Makes classes feel more personalised, keeping things fresh.

✔️ Creates a small, enjoyable ritual that clients look forward to each week.

Your Move:

⬜ Write tracks on index cards. 

⬜ At the start of class, let one client pick a card—that song gets added to today’s playlist.

⬜ Mention it casually: “This week’s track was chosen by [client name]—great pick!”

⬜ Rotate clients each class so everyone gets a turn.

What’s the Play?

At the end of class, while clients are stretching, ask a lighthearted question and have them write their answers on a special client storyboard (a whiteboard, a pinboard, or a social media feature). Example: “What’s your favourite Pilates card so far?”

Why It Works:

✔️ Encourages social interaction, making classes feel more like a community.

✔️ Provides valuable insights into what clients love about your classes.

✔️ Subtly reinforces client commitment—when they write down a favourite exercise, they’re more likely to remember & repeat it.

Your Move:

⬜ Set up a small whiteboard or pinboard titled “Pilates Thoughts of the Week”.

⬜ Ask a simple, engaging question before the final stretch (e.g., “What’s your top tip for new students, What’s your favourite card?”).

⬜ Let clients write their answers while they cool down.

⬜ Share some of the best responses in your newsletter and social media!

Bonus Moves: 

⬜ Instagram Stories “Question of the Week” – Take a photo of the whiteboard/pinboard where clients wrote their answers and share it in your Instagram Stories. Add a question sticker so followers can answer too!

⬜ Facebook Group Discussion – If you have a private Facebook group for your studio, post the question there and encourage members to respond (great for engaging both in-person and online clients).

⬜ Studio Instagram Post “Client Thoughts” – Once a month, highlight the best responses in an Instagram carousel post. Example: “Our clients’ top tips for Pilates beginners this month—do you agree?”

⬜ Email Newsletter “Client Spotlight” Section – Include a section in your studio’s email newsletter showcasing a few funny, insightful, or inspiring answers from the question board.

⬜ TikTok/Instagram Reel “Quick Fire Answers” – Film a 10-second clip showing different clients holding up their written response or reading it out. (Great for adding personality & fun to your content!)

What’s the Play?

Once a month, let students “teach” a move from the deck to the class (under your guidance, of course!). They get to step into the instructor’s shoes and explain the move to others—reinforcing their learning and making them feel more involved.

Why It Works:

✔️ Deepens understanding—explaining an exercise helps clients learn faster.

✔️ Encourages confidence & participation—clients feel more engaged.

✔️ Creates a fun, interactive element that makes classes more memorable.

Your Move:

⬜ Once a month, let one client pick a deck card at random.

⬜ Ask: “Can you show us how you’d explain this move to a beginner?” (Guide them if needed!)

⬜ Give a small reward to those who participate (studio perk, etc.).

⬜ Keep it low-pressure & fun—it’s all about participation, not perfection!

What’s the Play?

Once every few months, invite a senior student to lead part of a class using one of the Pilates decks—bringing fresh energy and perspective.

Why It Works:

✔️ Adds variety & excitement—clients enjoy new teaching styles.

✔️ Strengthens studio community—senior students feel valued, and instructors get to showcase expertise.

✔️ Encourages long-term commitment—knowing that classes evolve keeps clients engaged.

Your Move:

⬜ Arrange an experienced student to help demonstrate.

⬜ Let them pick a few deck cards and lead a short segment of class.

⬜ Announce it beforehand: “Next class, we have a special guest leading a surprise deck challenge!”

⬜ At the end, encourage clients to share feedback—this keeps them engaged.

What’s the Play?

Once every few months, invite a senior student to lead part of a class using one of the Pilates decks—bringing fresh energy and perspective.

Why It Works:

✔️ Adds variety & excitement—clients enjoy new teaching styles.

✔️ Strengthens studio community—senior students feel valued, and instructors get to showcase expertise.

✔️ Encourages long-term commitment—knowing that classes evolve keeps clients engaged.

Your Move:

⬜ Arrange an experienced student to help demonstrate.

⬜ Let them pick a few deck cards and lead a short segment of class.

⬜ Announce it beforehand: “Next class, we have a special guest leading a surprise deck challenge!”

⬜ At the end, encourage clients to share feedback—this keeps them engaged.

What’s the Play?

Turn your deck into a collector’s item by creating a VIP Challenge—clients earn specific cards by attending classes, hitting milestones, or participating in special events.

Why It Works:

✔️ Encourages class consistency—clients want to complete their collection.

✔️ Adds exclusivity & value to the deck—clients see it as something special.

✔️ Creates a long-term engagement loop, keeping clients motivated for months.

Your Move:

⬜ Decide which cards are “VIP-only” (e.g., golden-edition cards, or those only given after 10+ classes).

⬜ Announce the challenge: “Complete 15 classes and you’ll unlock the exclusive Collector’s Card!”

⬜ Keep a progress tracker (digital and/or on a studio board) so clients can see their journey.

⬜ Once they complete their collection, celebrate with a certificate, a social media shout-out, or a bonus class!

What’s the Play?

Create a Bingo-style card using exercises from your Pilates deck. Clients mark off exercises as they complete them in class—anyone who gets a full row or column wins a prize! If you’re a licensee, you’ll get an canva.com editable Pilates Bingo card for each card deck. The bingo cards are the same size as the pilates cards, so your clients can add them to their pilates cards collection. 

Why It Works:

✔️ Makes attendance more fun—clients feel like they’re part of a bigger game.

✔️ Encourages consistency—they’ll want to come regularly to tick off more moves.

✔️ Adds a competitive yet friendly studio challenge.

Your Move:

⬜ Print Pilates Bingo cards featuring exercises from your deck.

⬜ At the start of the challenge, give each student a bingo card and explain the rules.

⬜ After each class, stamp or tick off the exercises completed.

⬜ Offer a reward for completing a row (free class, a branded deck card, etc.).

⬜ Consider a studio-wide Bingo board where everyone can see progress!

Bonus Moves:

Here are a few ways to use the Bingo cards: 

⬜ Classic Bingo – Students mark off exercises they complete in class. First to get a row/column wins!

⬜ Weekly Challenge Bingo – Each student gets a Bingo card and must complete the moves over 4 weeks.

⬜ Client Vs. Instructor Bingo – The instructor picks moves at random; students compete to fill their Bingo sheet first.

⬜ Themed Bingo – Use a different Pilates deck (e.g., Foam Roller, Reformer, Matwork) each month.

The Free Space:

The middle square in a Bingo card is traditionally a FREE SPACE, meaning everyone automatically gets it “marked off” from the start.

Why Does Bingo Have a Free Space?

✔️ Speeds up the game – It gives players a head start, making it easier to complete a row, column, or diagonal.

✔️ Balances difficulty – Since numbers (or in your case, Pilates exercises) are chosen randomly, the free space helps ensure someone can actually win within a reasonable time.

✔️ Adds strategy – Players sometimes build their gameplay around this free space.

4 Ways To Make The Free Space More Engaging:

Since this is a Pilates-themed Bingo game, the middle square doesn’t need to be a traditional “free space.” Instead, you could make it more engaging:

✔️ Instructor’s Choice – The instructor picks an extra exercise for students.

✔️ Bonus Stretch – The student must complete a stretch of their choice.

✔️ Wild Card – The student picks any exercise from the deck to complete.

✔️ Team Move – The whole class does this move together.
“Power Up” – The student picks a movement to hold for 30 seconds.

What’s the Play?

Run a partner-based Pilates class where students work in pairs to guide each other using the deck cards. One partner selects a card, the other performs it, then they switch.

Why It Works:

✔️ Encourages social interaction, making classes feel more like a community.

✔️ Boosts retention—clients with studio friends are more likely to stick around.

✔️ Deepens learning—explaining an exercise to someone else reinforces understanding.

Your Move:

⬜ Pair up students at the start of class (or let them pick their partner).

⬜ Each pair takes turns picking a card & guiding their partner through the movement.

⬜ Instructors walk around, correcting form & adding encouragement.

⬜ At the end, ask: “Which movement did your partner teach really well?”—this builds positive reinforcement!

What’s the Play?

Run a partner-based Pilates class where students work in pairs to guide each other using the deck cards. One partner selects a card, the other performs it, then they switch.

Why It Works:

✔️ Encourages social interaction, making classes feel more like a community.

✔️ Boosts retention—clients with studio friends are more likely to stick around.

✔️ Deepens learning—explaining an exercise to someone else reinforces understanding.

Your Move:

⬜ Pair up students at the start of class (or let them pick their partner).

⬜ Each pair takes turns picking a card & guiding their partner through the movement.

⬜ Instructors walk around, correcting form & adding encouragement.

⬜ At the end, ask: “Which movement did your partner teach really well?”—this builds positive reinforcement!

What’s the Play?

Encourage students to use their Pilates deck at home by tracking who completes the most home workouts each month. Clients log their deck-based sessions (via a studio home practice tracker form, email check-in, or social media), and the top three “streak holders” get a special reward.

Why It Works:

✔️ Boosts student retention—clients who practice at home stay more engaged.

✔️ Encourages accountability—knowing their efforts are being tracked helps build a habit.

✔️ Strengthens their connection to your studio—even when they’re not in class.

Your Move:

⬜ Create a simple tracking system—this could be:

✔️ A social media post where clients comment when they’ve completed a session and included an image of themselves doing the exercise with the card within view. 

✔️ A wall chart in the studio where students log their home sessions.

✔️ A Google Form or email check-in for students to report workouts.

⬜ Encourage students to complete at least one deck-based session per week at home.

⬜ At the end of the month, announce the top 3 “Deck Streak” champions in class, on social media, or in your studio newsletter.

⬜ Offer a fun prize—first dibs on a popular class, a bonus stretch session, a free guest pass, a priority booking for a workshop, a discount on their next class pack, a personalised mini-deck with their favourite exercises, a VIP shout-out on the studio leaderboard, or a 10-minute post-class technique tune-up. 

⬜ Occasionally add special challenges, e.g. “Bonus points if you complete a session using three different categories from the deck!”

What’s the Play?

Run a circuit-style class using deck cards at each station. Clients rotate through each station, performing the move on the card. You can mix Matwork, Reformer, and Foam Roller exercises to keep it varied and exciting.

Why It Works:

✔️ Keeps classes fresh—great for breaking up routine workouts.

✔️ Encourages independent movement—clients engage with the exercises in a different way.

✔️ Boosts familiarity with the deck, making students want their own copy!

Your Move:

⬜ Set up 4-6 stations around the studio, placing a deck card at each one.

⬜ Divide the class into small groups, with each group starting at a different station.

⬜ Every 3-5 minutes, call “rotate!” and have groups move to the next station.

⬜ Add a bonus challenge—students who complete all stations earn a “mystery exercise” from the deck!

What’s the Play?

Pair up clients as Pilates accountability buddies—each week, they check in with their partner to see if they’ve practised an exercise from the deck at home. If both complete their practice, they each earn a small reward at the end of the month.

Why It Works:

✔️ Increases home practice—clients are more likely to follow through when someone else is counting on them.

✔️ Builds community—clients feel more connected when they have a workout buddy.

✔️ Boosts retention—when people form friendships at your studio, they stay longer!

Your Move:

⬜ Pair up clients at the start of the month and introduce the challenge.

⬜ Each week, partners check in with each other: “Did you do your deck practice this week?”

⬜ If both complete their practice, they mark it down on a studio board or tracking sheet.

⬜ At the end of the month, reward successful pairs with a small prize (guest pass, priority class booking, class discount, etc).

⬜ Mix up partners every month to keep things fresh and encourage new connections!

What’s the Play?

Hide a few deck cards around the studio each month—clients who find one get a fun challenge (or a small reward).

Why It Works:

✔️ Turns retention into a game—clients actively look forward to coming.

✔️ Encourages interaction—they’ll chat with others about finding a card.

✔️ Adds an exclusive VIP element—finding a card feels like a special achievement.

Your Move:

⬜ Each month, hide 3 deck cards somewhere in the studio.

⬜ Let clients know: “There are hidden challenge cards around the studio—if you find one, bring it to me for a fun surprise!”

⬜ Clients who find a card must complete the exercise on it before class starts.

⬜ Offer a small reward to those who find & complete their challenge.

⬜ Mix up hiding spots monthly to keep things exciting!

What’s the Play?

Before any workshop, retreat, or special event, give clients a deck-based warm-up challenge—they must complete 3 exercises from the deck before the workshop begins.

Why It Works:

✔️ Creates excitement & anticipation before the event starts.

✔️ Warms up clients physically & mentally, making them more engaged.

✔️ Promotes the deck—clients who enjoy using it might want to buy their own!

Your Move:

⬜ Before any workshop or special event, set up a Deck Warm-Up Zone.

⬜ Display 3 deck cards and challenge attendees to complete the exercises before the event starts.

⬜ If a client completes all 3, they get a small bonus (e.g., a free card, a card deck discount, a discount on their next class pack).

What’s the Play?

Turn your Pilates deck into a progression-based challenge by grouping exercises into Beginner, Intermediate, and Advanced levels. Clients work through the levels, unlocking new exercises as they progress.

Why It Works:

✔️ Encourages long-term commitment—clients stay engaged as they work through the ladder.

✔️ Gamifies learning—clients feel motivated to “unlock” the next level.
“
✔️ Increases deck usage—students get excited about progressing through different exercises.

Your Move:

⬜ Create a Pilates Progress Ladder listing exercises in three levels (Beginner, Intermediate, Advanced).

⬜ Give students a tracker sheet to mark off exercises they’ve mastered.

⬜ When they complete all exercises in one level, they “unlock” the next level (and maybe even a small reward).

⬜ Occasionally run a special challenge: “Climb the Progress Ladder with a partner?”

⬜ Announce students who’ve made good “progress” in class or your studio newsletter to build momentum.

What’s the Play?

Turn your Pilates deck into a progression-based challenge by grouping exercises into Beginner, Intermediate, and Advanced levels. Clients work through the levels, unlocking new exercises as they progress.

Why It Works:

✔️ Encourages long-term commitment—clients stay engaged as they work through the ladder.

✔️ Gamifies learning—clients feel motivated to “unlock” the next level.
“
✔️ Increases deck usage—students get excited about progressing through different exercises.

Your Move:

⬜ Create a Pilates Progress Ladder listing exercises in three levels (Beginner, Intermediate, Advanced).

⬜ Give students a tracker sheet to mark off exercises they’ve mastered.

⬜ When they complete all exercises in one level, they “unlock” the next level (and maybe even a small reward).

⬜ Occasionally run a special challenge: “Climb the Progress Ladder with a partner?”

⬜ Announce students who’ve made good “progress” in class or your studio newsletter to build momentum.

What’s the Play?

Before class, shuffle the deck and let a student pick a random card—that move becomes a surprise warm-up or finisher for the whole class.

Why It Works:

✔️ Adds an element of mystery & fun—clients love a good surprise.

✔️ Encourages deck interaction—students start looking forward to drawing a card.

✔️ Breaks routine—keeps classes fresh and engaging.

Your Move:

⬜ At the start of class, announce: “Time for the Pilates Fortune Teller—who wants to pick our surprise move today?”

⬜ Let a student draw a random card from the deck.

⬜ Whatever move they pick becomes the class warm-up or final exercise.

⬜ If the class groans at a tough pick, say with a smile: “Too late—fate has spoken!”

⬜ Ask the student if they like the exercise. If they do, say: “We will double the reps!”

What’s the Play?

Add a fast-paced, high-energy, 5-minute deck challenge at the end of class—where clients complete as many exercises as possible in a short burst.

Why It Works:

✔️ Creates a strong finish—clients leave class feeling accomplished.

✔️ Boosts endurance & focus—short, intense drills challenge them mentally and physically.

✔️ Encourages group energy—clients push themselves more when doing a fast challenge together.

Your Move:

⬜ At the end of class, announce a 5-minute “Flash Round” challenge.

⬜ Shuffle the deck and pull 3-5 random exercises.

⬜ Clients must complete each move before time runs out.

⬜ Set a fun “personal best” goal (e.g., “Try to beat your reps from last time!“)

⬜ Occasionally offer a prize for anyone who completes all exercises before time runs out.

What’s the Play?

For private sessions, let clients randomly pick 3 cards from the deck at the start—those must be weaved into their personalised workout.

Why It Works:

✔️ Gives private clients a sense of ownership over their session.

✔️ Encourages variety, keeping workouts fresh and unpredictable.

✔️ Adds a fun, personalised element—they’ll be curious to see what they pick!

Your Move:

⬜ At the start of a private session, shuffle the deck and let the client pick 3 random cards.

⬜ Those moves must be included in today’s session, no matter what!

⬜ Let them swap out ONE card if they really dislike an exercise.

⬜ Make it interactive: “Why do you think you picked that one? Fate or luck?” Then add a twist—if they seem hesitant about a move, say “Would you like to swap one card… but only if you agree to double the reps on another?” You could also let them trade one card with the instructor, but only if they explain why they’re swapping it—this encourages them to think about their strengths and weaknesses. 

⬜ Occasionally offer a bonus if they complete all three.