Hello, I’m George Watts, an experienced Pilates/Yoga teacher and the creator of the Pilates Teacher Business Plan Template.

This business plan isn’t just any plan; it’s the blueprint for my successful Pilates business. You’re not receiving a generic template pulled off the internet – this is a proven, real-world strategy ready for you.

As a busy Pilates teacher, I understand that time is a precious commodity. That’s why I’ve made this template easy, effortless, and dare I say, enjoyable.

Yes, you heard it right – enjoyable. You’ll relish the satisfaction of effortlessly crafting a business plan tailored to your Pilates teaching venture.

Here’s what you get: a concise, pre-filled, user-friendly 22-page Pilates teacher business plan with the following comprehensive table of contents:

Table Of Contents

1. Executive Summary
   • 1.1 Mission
   • 1.2 Objectives
   • 1.3 Key Performance Indicators
   • 1.4 Action Plan
2. Company Summary
   • 2.1 Company Ownership
   • 2.2 Key Personnel
   • 2.3 Opening Times
3. Products and Services
4. Market Analysis Summary
   • 4.1 Market Segmentation
   • 4.2 Market Segmentation
   • 4.3 Service Business Analysis
   • 4.4 Competition
   • 4.5 Purchase Decisions
   • 4.6 Marketing Mix
5. Finances
   • 5.1 Start-up Costs
   • 5.2 Balance Sheet Forecast
   • 5.3 Profit & Loss Forecast

It’s not brain surgery. Many Pilates teachers consider a business plan a waste of time, but that’s the quickest route to calling it quits within three years of certification. The number one reason for business failure? The absence of a business plan.

A business plan offers peace of mind and acts as the rudder for your ship. It gives direction to your dreams and goals, propelling you toward your end destination faster than without one.

Consider this example: If you aim to have 25 students in each of your 6 Pilates classes, conduct 5 one-to-one sessions weekly, and organize 2 Pilates retreats a year, putting these goals in your business plan significantly boosts your odds of achieving them.

In 1979, Harvard MBA graduates were surveyed:

• 84% had no specific goals.
• 13% had goals but not on paper.
• 3% had written goals and plans.

Fast forward to 1989:

• The 13% with goals earned twice as much as the 84% without any.
• The 3% with clear, written goals earned ten times more than the other 97% combined.

Once you begin your business plan, you’ll wonder why you didn’t start earlier. Gift yourself the advantage of a business plan today if you’re committed to proactive business growth.

FAQs

“Where can I find new students for my Pilates classes?”

Discover potential students by strategically placing your Pilates class brochure templates and Pilates class flyer templates at prime locations where your target audience frequents:

• Athletic Clubs
• Bookstores
• Cafes
• Golf Courses (Pro shop)
• Hair Dressers
• Football Clubs
• Local Businesses
• Rugby Clubs
• Sports Shops
• Vegetarian Cafés

“What’s your top-secret marketing tip?”

Maximize your class’s reach by distributing three flyers or brochures to each student at the end of a Pilates session. Express the cost-saving benefits of relying on referrals and cheekily ask each student to share a flyer with their three best friends. Leverage the willingness of your students to help, and watch as your class gains exposure.

If 10 out of 15 students share flyers with 3 friends each, you’ll potentially reach 30 good prospects, with around 5 of them becoming students. Considering the financial impact of 5 new students over a year (at £7 per class, 40 classes a year), that’s a significant boost of £1,400 for your Pilates business.

“How much room on my computer do I need for the business plan?”

Minimal space is required! The zipped file for the business plan is only 2 Mb, ensuring a hassle-free download and storage on your computer. 

P.S.  I’m always here for a friendly chat with my fellow Pilates teachers. Feel free to reach out if you have any questions or just want to connect.

P.P.S.  For a limited time, the “Pilates Teacher Business Plan Template” is FREE when you join our Online Pilates Lesson Planner.