I’m a Pilates/Yoga teacher and creator of the Pilates Teacher Business Plan Template.

I created the business plan to help promote my own Pilates business. You'll be getting MY business plan. So, you can rest assured it's not a generic business plan plucked from the internet. It's real. It's proven. And it's eagerly waiting for you right now. 

If you're busy, like most Pilates teachers, you probably don't have the time to create a business plan. With this template, you'll save hours of your valuable time. 

It's easy.

It's effortless.

And it's enjoyable.

Yep, I did say "enjoyable".  

You'll enjoy the feeling of quickly and easily creating a business plan for your Pilates teaching business.

You’ll receive a concise, pre-filled, easy-to-use 22-page Pilates teacher business plan with the following table of contents. 

Table Of Contents

1.0 Executive Summary
1.1 Mission
1.2 Objectives
1.3 Key Performance Indicators
1.4 Action Plan
2.0 Company Summary
2.1 Company Ownership
2.2 Key Personnel
2.3 Opening Times
3.0 Products and Services
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Market Segmentation
4.3 Service Business Analysis
4.4 Competition
4.5 Purchase Decisions
4.6 Marketing Mix
5.0 Finances
5.1 Start-up Costs
5.2 Balance Sheet Forecast
5.3 Profit & Loss Forecast

It's Not Rocket Science

Most pilates teachers think a business plan is a waste of time.

That's why most of them quit within 3 years of attaining their certification. The #1 reason why a business fails is that they don't have a business plan.

A business plan will give you peace of mind and confidence for the future.

A business without a business plan is like a ship without a rudder.

A business plan provides direction for your dreams and goals.

A business plan provides speed! It will get you to your end destination quicker than if you didn't have one.

OK, time for an example...

Let's say that you want to have 25 students in each of your 6 Pilates classes, have 5 one-to-one sessions a week, and host 2 Pilates retreats a year. Once you put those goals in writing (in your business plan), the odds of you achieving them skyrocket.

In 1979, new graduates from Harvard’s MBA Program were interviewed:

• 84% had no specific goals at all
• 13% had goals but they were not committed to paper
• 3% had written goals and plans to accomplish them

In 1989, the interviewers again interviewed the graduates of that class.

You can guess the results...

The 13% of the class who had goals were earning, on average, twice as much as the 84% who had no goals at all.

Even more staggering – the 3% who had clear, written goals were earning, on average, ten times as much as the other 97% put together.

Once you start writing your business plan, you'll wonder why it took you so long to get started. Give yourself the gift of a business plan today if you want to be proactive and grow your business. 

FAQs

Why is it so important for a Pilates teacher to have a business plan?

I've already mentioned the 1979 Harvard interview above, but it's well worth reading it again...

In 1979, new graduates from Harvard’s MBA Program were interviewed:

• 84% had no specific goals at all
• 13% had goals but they were not committed to paper
• 3% had written goals and plans to accomplish them

In 1989, the interviewers again interviewed the graduates of that class.

You can guess the results...

The 13% of the class who had goals were earning, on average, twice as much as the 84% who had no goals at all.

Even more staggering – the 3% who had clear, written goals were earning, on average, ten times as much as the other 97% put together.

• Athletic Clubs
• Bookstores
• Cafes
• Golf Courses (in the Pro shop)
• Hair Dressers
• Football Clubs
• Local Businesses
• Rugby Clubs
• Sports Shops
• Vegetarian Cafés

What's your top-secret marketing tip? 

At the end of one of your Pilates classes, give three flyers or brochures to each student and say something like:

"To keep the cost of this class as low as possible I don't pay for advertising. Instead, I rely 100% on referrals. Can I be a bit cheeky and ask a really big favour. Please can you give a flyer to your three best friends?"

People love the opportunity to help others, especially their excellent Pilates teacher!

So, don't be afraid to ask for the help of your students.

If you have 15 people in your class and 10 of them give the flyers to 3 friends, that's 30 really hot prospects. Approximately 5 of them will become students. Don't forget what 5 students are financially worth to your Pilates business over a year.

Here's the math...

£7 a class x 40 classes a year x 5 students = £1,400.

That's pretty good going for simply printing out a few flyers and asking a cheeky favour.

How much room on my computer do I need for the business plan?

Not a lot. The zipped file is only 2 Mb.

P.S.  I love chatting with my fellow Pilates teachers, so if you have any questions please contact me.

P.P.S.  For a limited time, the "Pilates Teacher Business Plan Template" is FREE when you join the Pilates Lesson Planner membership.