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Ever Considered What Makes Your Pilates Teacher Business Unique (Unique Selling Proposition)? If Not, You Probably Won’t Be In Business For Very Long Because There’s Just Too Much Competition These Days


These days it’s crucial to give your prospects a compelling reason to join your Pilates class. The reason is simple. Your prospects have a huge amount of choice when it comes to what type of exercise they want to pursue.

Top 10 Options For Someone Interested In Your Pilates Class 

  1. Another Pilates class
  2. Zumba class
  3. Yoga class
  4. Tai Chi class
  5. Local swimming pool
  6. Local gym
  7. Yoga Youtube Videos
  8. Pilates Youtube Videos
  9. Zumba Youtube Videos
  10. Tai Chi Youtube Videos

I could go on, but you get the point.

Below are some “Unique Selling Propositions” (USPs) for a Pilates teacher business…


Top 10 Pilates Teacher Business USP Ideas


USP 1:  52 Week MailChimp Home Practice Tips Series


I promise that this USP will immediately set you apart from your competitors!

Set up a “52 Week Home Pilates Practice Tips” series on MailChimp. It may sound difficult, but I’ve made it super simple for you.

Log into your free MailChimp account and set up a campaign so that 1 email goes out every week for 52 weeks.

If you’re a member of this site, one of the member bonuses is the “5 Minute Pilates Challenge Card Game”. It has 100’s of downloadable Pilates exercise cards. Why is that so wonderful. Well, you can use them as “free gifts” within the Mailchimp campaign. Everyone loves a free gift. And you’re going to give all your students one free gift a week for 52 weeks! They’re gonna love you.

If you’ve never set up a MailChimp campaign before, simply Google something like “how to set up a MailChimp campaign“. And within 5 minutes you’ll know exactly what to do. It’s very easy.

OK. Let’s get started.

I’ve done the first email (1 of 52) for you…

Email 1 of 52

Name Your Email
Week 1 of the 5 minute Pilates exercise challenge

Email Subject
Hi *|FNAME|*, this week’s 5 minute Pilates exercise challenge is

Email Content
Hi *|FNAME|*, This week’s 5 minute Pilates exercise challenge is…

Download the attached “Pilates Exercise Card” (JPG image), print and practice it for 5 minutes a day. If you practice for 5 minutes that counts towards your daily Pilates practice.

Warm regards
[Your Name]

That’s it.

The email only needs two sentences! I highly recommend you keep your emails really short. Most people are busy and don’t want to read long emails.


USP 2: Give Each New Student A VIP Card

Give each new student a VIP Card.


USP 3: Give Students A Pilates Class Handout


Regularly give students Pilates class handouts. You can quickly and easily create Pilates lesson plans (to give as handouts) using the Pilates Lesson Planner. 


USP 4: Give Each Student A Personalised Folder


This works wonders. It’s one of the quickest and easiest ways to make your students feel part of a club…and to feel like a VIP.  Give each student a personal folder. An eye-catching, A4 cover template is available within the Pilates Lesson Plan Kit


USP 5: Write A Blog Post Series


Write a blog post covering each 6-week Pilates course you teach. This helps set you up as an expert in the eyes of your students, and also help you create a memorable 6-week Pilates course.


USP 6: Email Posts To Your Students


If you took action on “USP 5”, email that blog post to your students a few days before the 6-week Pilates course starts.


USP 7: Email Posts To Past Students


A great way of getting students who used to come to your classes, to restart is to email them your latest blog posts. Make sure all your past students are on your MailChimp email list.


USP 8: Compile a Pilates eBook


Compile a Pilates eBook (PDF) from your blog posts, and give it as a free gift to all your new students. Your eBook will instantly show your new students that you are a badass Pilates teacher.


USP 9: Pilates YouTube Videos


Regularly record videos of your Pilates classes (or videos of you on your mat at home) and upload them to YouTube.


USP 10: Give Personalised Handouts To Students


Your students will love you for this!  And it’s so, so simple.

Give each student personalised handouts when needed.

For example, if a student chats with you before class about her lower back pain, use the  Pilates Lesson Planner to create a “Pilates For Lower Backs” lesson plan (or see if someone has already created one in the “Shared Lesson Plans” section). Whenever you do this, you can almost guarantee that the student will instantly become a “loyal student” – someone who comes to your classes for years.


Final Thoughts


I hope those Pilates teacher business USPs have given you some ideas to differentiate your business from your fellow Pilates teachers. If you’d like some more Pilates teacher business ideas, you might like the Pilates Teacher Marketing Kit.

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George Watts

Pilates Teacher
This post was lovingly brought to you by George. If you have a couple of minutes spare, you might like my Online Pilates Lesson Planner